L’Oréal: Racism As A Marketing Strategy
The nature of cosmetics is to disguise, cover up, create an illusion. A long time ago I recognized that the beauty industry revolves around a standard of beauty that even the most beautiful women can’t attain. Supermodels do their best, then get airbrushed and Photoshopped to make us think they’re perfect. The beauty industry is unhealthy and has left generations of women in its wake sick with self esteem issues, food issues, not to mention cosmetics made with petrochemicals and toxins. Whenever I read something like this, it’s always with a mixture of glee at being proven right yet again and sadness that there’s nothing new under the sun. This may as well be 1967 as far as racism goes.
I remarked to a friend that it was odd Petra Nemcova’s contest didn’t seem to have any color in it. I mean Tyra always seemed to be able to find a rainbow of women to compete. After reading about L’Oréal, I wonder which of the sponors specified ‘no blacks, jews or dogs’? Can you tell I’m pissed?! To be fair, the offender is L’Oreal France, not L’Oreal USA. Nevertheless I can’t believe they are alone in the industry. I guess the schizoid nature if racism is that you can have a Miss France like Sonya Rolland and still pull crap like this.
I don’t want animals maimed so I can wear lip gloss so I vote against animal testing with my wallet by only buying natural skin care products from companies that don’t do animal testing.
I use products made by companies that don’t advertise during the Superbowl or have billboards in Times Square. Sure, I have product envy when I see Eve hawking MAC. It makes me want to see a major star like Gwyneth Paltrow or India Arie front for Aubrey Organics or Zia. A girl can dream. Until that day I’ll vote with my wallet and stick with the brands that don’t poison me, torture small animals, or have a racial agenda.



