Natural skin care is such big business that many giant companies are snapping up small successful enterprises that have been in the natural skin care businessfor years. That’s what happened in the case of Burt’s Bees. Bought by Chlorox in October 2007, Burt’s Bees had been in the natural skin care business since 1991. In my opinion, good things don’t usually happen in this industry when small companies are bought out by big ones. Maybe Burt’s Bees will be different.

One thing that’s going right is their new men’s line. Don’t worry guys. It’s okay to be metrosexual. In fact, now is the best time to make the transition to organic and all natural skin care products. You've got more choices than ever. The Burt’s Bees men’s collection includes soap, shaving cream, aftershave and cologne. I guess the black packaging makes it look sexy, but there are more important reasons to go natural—most importantly your health.

Conventional skin care products contain dangerous ingredients like propylene glycol, phthalates, and other synthetic preservatives which have been linked to allergies, skin irritation, eye irritation, and even lung toxicity. A cursory glance at the label of any product in your grooming kit will most likely find unrecognizable, unpronounceable ingredients that are proven to have some level of toxicity—not good.

Natural ingredients, such as essential oils, react with body odor rather than masking it like synthetic chemicals. Aubrey is another great company with good natural skin care products. Don’t worry guys. You won’t be forced to use lip balm or facial toner against your will. You can still keep your minimalist ways. Aubrey Organics’ Men’s Stock offers men three ways to look good with a skin care line, a shave system, and a hair care line— all bottled in masculine black packaging. The scents include patchouli, pine, and cedar—nothing that could be mistaken for girly at all.